/* ===================================================================
   Avsar Hub — Blogging Is Not Dead landing page
   Palette: black #111 / white #fff / red #E62129 / yellow #FFD928 / grey #F5F5F5
   Mobile-first, responsive, accessible.
   =================================================================== */

:root{
  --black:#111111;
  --white:#ffffff;
  --red:#E62129;
  --red-dark:#b5161d;
  --yellow:#FFD928;
  --grey:#F5F5F5;
  --grey-line:#e3e3e3;
  --ink:#1c1c1c;
  --muted:#5a5a5a;
  --maxw:1120px;
  --radius:12px;
  --shadow:0 6px 24px rgba(0,0,0,.08);
}

*,*::before,*::after{box-sizing:border-box;}
html{scroll-behavior:smooth;-webkit-text-size-adjust:100%;}
body{
  margin:0;
  font-family:"Segoe UI",system-ui,-apple-system,"Helvetica Neue",Arial,sans-serif;
  color:var(--ink);
  background:var(--white);
  line-height:1.6;
  font-size:17px;
}
img{max-width:100%;height:auto;display:block;}
a{color:var(--red-dark);}
h1,h2,h3,h4{color:var(--black);line-height:1.2;margin:0 0 .5em;}
h1{font-size:clamp(2rem,6vw,3.2rem);font-weight:800;letter-spacing:-.5px;}
h2{font-size:clamp(1.5rem,4vw,2.1rem);font-weight:800;}
h3{font-size:1.2rem;font-weight:700;}
p{margin:0 0 1em;}

.container{max-width:var(--maxw);margin:0 auto;padding:0 20px;}
.section{padding:64px 0;}
.section--grey{background:var(--grey);}
.center{text-align:center;}
.eyebrow{
  display:inline-block;text-transform:uppercase;letter-spacing:2px;
  font-size:.78rem;font-weight:700;color:var(--red);margin-bottom:10px;
}

/* ---------- Skip link + focus ---------- */
.skip-link{
  position:absolute;left:-999px;top:0;background:var(--black);color:#fff;
  padding:10px 16px;z-index:1000;border-radius:0 0 8px 0;
}
.skip-link:focus{left:0;}
a:focus-visible,button:focus-visible,.btn:focus-visible,iframe:focus-visible{
  outline:3px solid var(--red);outline-offset:3px;border-radius:4px;
}

/* ---------- Buttons ---------- */
.btn{
  display:inline-flex;align-items:center;justify-content:center;gap:10px;
  font-weight:800;text-decoration:none;cursor:pointer;
  padding:16px 28px;border-radius:999px;border:2px solid transparent;
  font-size:1.05rem;transition:transform .12s ease,box-shadow .12s ease,background .12s ease;
  line-height:1;
}
.btn--primary{background:var(--red);color:#fff;box-shadow:0 8px 20px rgba(230,33,41,.28);}
.btn--primary:hover{background:var(--red-dark);transform:translateY(-2px);}
.btn--yellow{background:var(--yellow);color:var(--black);}
.btn--yellow:hover{filter:brightness(.96);transform:translateY(-2px);}
.btn--ghost{background:transparent;border-color:var(--black);color:var(--black);}
.btn--ghost:hover{background:var(--black);color:#fff;}
.btn--lg{padding:18px 34px;font-size:1.15rem;}
.price-tag{font-size:1.25rem;}

/* ---------- Header / nav ---------- */
.site-header{
  position:sticky;top:0;z-index:100;background:rgba(255,255,255,.96);
  backdrop-filter:saturate(180%) blur(8px);border-bottom:1px solid var(--grey-line);
}
.nav{display:flex;align-items:center;justify-content:space-between;gap:16px;padding:12px 0;}
.brand{display:flex;align-items:center;gap:10px;text-decoration:none;color:var(--black);font-weight:800;}
.brand .logo{
  width:38px;height:38px;border-radius:8px;background:var(--black);color:var(--yellow);
  display:inline-flex;align-items:center;justify-content:center;
  font-weight:900;font-size:1.05rem;line-height:1;white-space:nowrap;flex:0 0 38px;
}
.brand .logo span{color:var(--red);}
.brand-name{font-size:1.15rem;letter-spacing:.3px;}
.nav-links{display:flex;gap:4px;list-style:none;margin:0;padding:0;align-items:center;}
.nav-links a{
  text-decoration:none;color:var(--ink);font-weight:600;font-size:.95rem;
  padding:8px 12px;border-radius:8px;
}
.nav-links a:hover{background:var(--grey);}
.nav-cta{margin-left:6px;}
.nav-toggle{
  display:none;background:none;border:2px solid var(--grey-line);border-radius:8px;
  width:44px;height:44px;cursor:pointer;align-items:center;justify-content:center;
}
.nav-toggle span,.nav-toggle span::before,.nav-toggle span::after{
  content:"";display:block;width:20px;height:2px;background:var(--black);position:relative;transition:.2s;
}
.nav-toggle span::before{position:absolute;top:-6px;}
.nav-toggle span::after{position:absolute;top:6px;}

/* ---------- Hero ---------- */
.hero{
  background:
    radial-gradient(900px 400px at 85% -10%, rgba(255,217,40,.35), transparent 60%),
    radial-gradient(700px 400px at 0% 110%, rgba(230,33,41,.10), transparent 55%),
    var(--white);
  padding:56px 0 48px;
}
.hero-grid{display:grid;grid-template-columns:1fr;gap:34px;align-items:center;}
.hero h1 .accent{color:var(--red);}
.hero .sub{font-size:1.3rem;font-weight:700;color:var(--black);margin-top:-.2em;}
.hero .lead{font-size:1.08rem;color:var(--muted);max-width:60ch;}
.benefits{list-style:none;margin:20px 0;padding:0;display:grid;grid-template-columns:1fr;gap:10px;}
.benefits li{display:flex;gap:10px;align-items:flex-start;font-weight:600;}
.benefits li::before{
  content:"✓";color:#fff;background:var(--red);border-radius:6px;
  width:22px;height:22px;flex:0 0 22px;display:grid;place-items:center;font-size:.8rem;margin-top:2px;
}
.offer-card{
  background:var(--black);color:#fff;border-radius:var(--radius);padding:26px;box-shadow:var(--shadow);
}
.offer-card .price{font-size:3rem;font-weight:900;color:var(--yellow);line-height:1;}
.offer-card .price small{display:block;font-size:.95rem;color:#cfcfcf;font-weight:600;letter-spacing:1px;}
.offer-card .was{color:#9a9a9a;}
.offer-card .btn{width:100%;margin-top:16px;}
.offer-note{font-size:.82rem;color:#bdbdbd;margin:14px 0 0;}
.hero-disclaimer{
  margin-top:18px;background:#fff7d6;border-left:4px solid var(--yellow);
  padding:12px 16px;border-radius:0 10px 10px 0;font-size:.92rem;color:#5c4f00;
}

/* ---------- Trust strip ---------- */
.trust-strip{background:var(--black);color:#eee;}
.trust-strip .container{display:flex;flex-wrap:wrap;gap:14px 28px;justify-content:center;padding:16px 20px;font-size:.9rem;}
.trust-strip strong{color:var(--yellow);}

/* ---------- Learn grid ---------- */
.grid{display:grid;grid-template-columns:1fr;gap:18px;}
.card{
  background:#fff;border:1px solid var(--grey-line);border-radius:var(--radius);
  padding:22px;box-shadow:var(--shadow);
}
.card .num{
  display:inline-grid;place-items:center;width:38px;height:38px;border-radius:10px;
  background:var(--yellow);color:var(--black);font-weight:900;margin-bottom:12px;
}
.card h3{margin-bottom:6px;font-size:1.08rem;}
.card p{margin:0;color:var(--muted);font-size:.96rem;}

/* ---------- Case study ---------- */
.case{display:grid;grid-template-columns:1fr;gap:26px;align-items:start;}
.case figure{margin:0;background:#fff;border:1px solid var(--grey-line);border-radius:var(--radius);padding:12px;box-shadow:var(--shadow);}
.case figcaption{font-size:.85rem;color:var(--muted);margin-top:10px;font-style:italic;}
.metrics{display:grid;grid-template-columns:repeat(2,1fr);gap:12px;margin:18px 0;}
.metric{background:#fff;border:1px solid var(--grey-line);border-radius:10px;padding:14px;text-align:center;}
.metric .n{font-size:1.5rem;font-weight:900;color:var(--red);}
.metric .l{font-size:.72rem;text-transform:uppercase;letter-spacing:.5px;color:var(--muted);}
.disclaimer-box{
  background:#fff;border:1px solid var(--grey-line);border-left:5px solid var(--red);
  border-radius:0 10px 10px 0;padding:16px 18px;font-size:.95rem;
}
.placeholder-img{
  background:repeating-linear-gradient(45deg,#f0f0f0,#f0f0f0 12px,#e8e8e8 12px,#e8e8e8 24px);
  border:2px dashed #bbb;border-radius:10px;min-height:260px;display:grid;place-items:center;
  text-align:center;color:#777;padding:20px;font-weight:600;
}

/* ---------- How it works ---------- */
.steps{display:grid;grid-template-columns:1fr;gap:18px;counter-reset:step;}
.step{display:flex;gap:16px;align-items:flex-start;background:#fff;border:1px solid var(--grey-line);border-radius:var(--radius);padding:20px;}
.step .badge{flex:0 0 46px;width:46px;height:46px;border-radius:50%;background:var(--red);color:#fff;display:grid;place-items:center;font-weight:900;font-size:1.2rem;}
.step h3{margin:0 0 4px;}
.step p{margin:0;color:var(--muted);}

/* ---------- Video ---------- */
.video-wrap{max-width:360px;margin:24px auto 0;}
.video-frame{
  position:relative;width:100%;padding-top:177.78%; /* 9:16 */
  border-radius:16px;overflow:hidden;background:#000;box-shadow:var(--shadow);
}
.video-frame iframe{position:absolute;inset:0;width:100%;height:100%;border:0;}
.video-fallback{font-size:.9rem;color:var(--muted);margin-top:12px;text-align:center;}

/* ---------- FAQ ---------- */
.faq{max-width:820px;margin:0 auto;}
.faq details{background:#fff;border:1px solid var(--grey-line);border-radius:10px;margin-bottom:12px;overflow:hidden;}
.faq summary{
  cursor:pointer;padding:16px 18px;font-weight:700;list-style:none;display:flex;justify-content:space-between;gap:12px;align-items:center;
}
.faq summary::-webkit-details-marker{display:none;}
.faq summary::after{content:"+";color:var(--red);font-weight:900;font-size:1.4rem;transition:.2s;}
.faq details[open] summary::after{transform:rotate(45deg);}
.faq .answer{padding:0 18px 16px;color:var(--muted);}

/* ---------- Contact ---------- */
.contact-card{background:#fff;border:1px solid var(--grey-line);border-radius:var(--radius);padding:26px;box-shadow:var(--shadow);max-width:680px;margin:0 auto;}
.contact-row{display:flex;gap:10px;flex-wrap:wrap;margin-bottom:10px;}
.contact-row .k{font-weight:700;min-width:120px;}
.placeholder{background:#fff6d6;border:1px dashed #d4b100;border-radius:6px;padding:1px 8px;color:#7a5f00;font-weight:600;}

/* ---------- CTA band ---------- */
.cta-band{background:var(--red);color:#fff;text-align:center;}
.cta-band h2{color:#fff;}
.cta-band .price{font-size:2.4rem;font-weight:900;color:var(--yellow);}
.cta-band .btn--yellow{margin-top:10px;}
.cta-band .micro{font-size:.82rem;color:#ffd9db;margin-top:14px;}

/* ---------- Footer ---------- */
.site-footer{background:var(--black);color:#cfcfcf;padding:48px 0 28px;font-size:.92rem;}
.footer-grid{display:grid;grid-template-columns:1fr;gap:26px;}
.site-footer h4{color:#fff;font-size:1rem;margin-bottom:10px;}
.site-footer a{color:#cfcfcf;text-decoration:none;}
.site-footer a:hover{color:var(--yellow);}
.footer-links{list-style:none;margin:0;padding:0;display:grid;gap:8px;}
.footer-bottom{border-top:1px solid #2a2a2a;margin-top:28px;padding-top:18px;display:flex;flex-wrap:wrap;gap:10px;justify-content:space-between;color:#8f8f8f;font-size:.85rem;}

/* ---------- Legal pages ---------- */
.legal{max-width:820px;margin:0 auto;padding:40px 0;}
.legal h1{margin-bottom:.2em;}
.legal .updated{color:var(--muted);font-size:.9rem;margin-bottom:28px;}
.legal h2{font-size:1.3rem;margin-top:1.6em;}
.legal ul{padding-left:1.2em;}
.legal a.back{display:inline-block;margin-bottom:24px;font-weight:700;text-decoration:none;}

/* ---------- 404 ---------- */
.notfound{min-height:70vh;display:grid;place-items:center;text-align:center;padding:40px 20px;}
.notfound .big{font-size:5rem;font-weight:900;color:var(--red);line-height:1;}

/* ===================================================================
   Responsive — tablet & desktop
   =================================================================== */
@media (min-width:720px){
  .benefits{grid-template-columns:1fr 1fr;}
  .grid{grid-template-columns:1fr 1fr;}
  .steps{grid-template-columns:1fr;}
  .footer-grid{grid-template-columns:2fr 1fr 1fr;}
  .metrics{grid-template-columns:repeat(3,1fr);}
}
@media (min-width:960px){
  .hero-grid{grid-template-columns:1.25fr .75fr;}
  .grid{grid-template-columns:repeat(3,1fr);}
  .case{grid-template-columns:1.1fr .9fr;}
}

/* ---------- Mobile nav behaviour ---------- */
@media (max-width:900px){
  .nav-toggle{display:inline-flex;}
  .nav-links{
    position:absolute;left:0;right:0;top:100%;flex-direction:column;align-items:stretch;
    background:#fff;border-bottom:1px solid var(--grey-line);padding:10px 20px 18px;gap:4px;
    box-shadow:var(--shadow);display:none;
  }
  .nav-links.open{display:flex;}
  .nav-links a{padding:12px;border-radius:8px;}
  .nav-cta{margin:6px 0 0;}
}

@media (prefers-reduced-motion:reduce){
  *{scroll-behavior:auto !important;transition:none !important;}
}